— I help people with ecommerce
A self-taught entrepreneur with a decade of experience in building & growing ecommerce from scratch.
Pakhtun Wardrobe was launched in 2015 as a marketplace designed to connect artisans with both national and international markets. Over the years, it has evolved into one of Pakistan’s most esteemed ethnic and sustainable fashion brands, proudly serving over 60,000 customers across more than 300 cities and in over 40 countries.
My focus on community welfare and innovative business practices earned me the Emerging Leaders of Pakistan fellowship in 2016, a prestigious program by the U.S. State Department. This opportunity allowed me to connect with top business professionals and officials across New York, Washington D.C., San Francisco, and Michigan.
In December 2017, I was honored to represent Pakistan and Pakhtun Wardrobe at a prestigious forum organized by the UN-FAO in Italy, where I highlighted our commitment to sustainable and ethical practices.
Launched Foxy in 2020 as a contemporary fashion brand aimed at creating and showcasing timeless pieces in the clothing and apparel niche. With a strong emphasis on the philosophy that 'functionality is the new luxury,' Foxy seeks to redefine modern elegance.
Are you looking to start ecommerce or expand your existing business?
Do you want to get access to the playbook of ecommerce in Pakistan?
Good news, I'm sharing my decade of experience in a course.
Shopify
Packaging
Woocommerce
Logistics
Finance
Branding
Legal & Compliance
Product Sourcing
I have designed a course that covers ecommerce business from scratch to heights covering all aspects that are required for a business.
Course Outline
Join this course to master e-commerce and digital marketing while unlocking exclusive access to a diverse network of professionals from finance, logistics, packaging, and more. Enhance your skills and expand your connections for future success!
1: Ecommerce Fundamentals
This module introduces e-commerce concepts, covering various models like B2B, B2C, and C2C. Participants will learn to analyse target audiences, compare platforms like Shopify and WooCommerce, and explore website design principles, culminating in practical steps for setting up an online store.
2: Product Sourcing & Opt.
Participants will learn to identify profitable products through research and validation. The module covers supplier management, effective pricing strategies, and crafting compelling product descriptions.
3: Payment Processing
This module covers payment gateways and processors, emphasizing security measures such as SSL certificates and PCI compliance, along with best practices for managing transactions and refunds.
4: Marketing & Promotion
Participants will explore marketing strategies, including brand building, social media, email marketing, and paid advertising through Google and Facebook. They will also learn to use the Facebook Pixel for tracking and retargeting.
5: Operations & Logistics
This module focuses on inventory management, order fulfillment, and shipping. Participants will learn best practices for customer service and establishing clear returns and refunds policies.
6: Analytics & Performance Optimisation
Participants will explore marketing strategies, including brand building, social media, email marketing, and paid advertising through Google and Facebook. They will also learn to use the Facebook Pixel for tracking and retargeting.
7: Scaling & Growth
This module explores strategies for scaling an e-commerce business, including product line expansion and entering new markets, while emphasizing the importance of strategic partnerships.
8: Overcoming Challenges & Avoiding Pitfalls
The final module addresses common e-commerce challenges, focusing on mistake avoidance, cash flow management, and staying updated with industry trends to ensure success.
Why you should learn from me?
I have a practical experience of 10 years, and have created brands from the ground up. Through out the journey, I faced various challenges that a business faces and have successfully navigated through them.
